top of page

Training Program
Manage 'New Normal'
The current business scenario is characterized by being in an environment VUCA : Volatile,Uncertain,Complex,Ambiguous.
Organizations must learn to coexist with the competitive pressure of the sector and develop comprehensive and coherent strategies to respond to the sociocultural, technological, political and organizational changes that are coming our way.
To survive in an uncertain future you have to start working in the present, and better do it as soon as possible!
Your professional revolution begins today.
Know the keys to adapt to the VUCA environment in your organization!
10 WEEKS
2 hours per week
FORMAT
On-line
Barcelona 2021
PRICE
€ 600
COVID INSURANCE
LANGUAGE
English
¿Qué es DMBA?
What is 'New Normal' Management?
This program will provide you with the strategic skills necessary to face the real problems that hotel and Vacation Rental companies suffer today. You will establish criteria for qualitative and quantitative analysis , designing alternative scenarios and making decisions for the implementation of strategic solutions for any organization.
It is structured in the following blocks:
NEW ERA with Challenges and Objectives to be achieved for different accommodation scenarios
SWOT Analysis, follow-up and step-by-step of a comprehensive scorecard .
Forecast of Income and Expenses through Profit and Loss Statements applied to Short term Rental businesses.
Why choosing our program?
Unlike the programs in the rest of the market, we accompany you throughout the process, applying solutions to your own problems and with your own business data.
We have:
People: A group of collaborators with the same concerns as you.
A Networking for life.
Live Ad-Hoc Online Mentoring: Essential to boost your project .
Access to 'Alumni': with discounts on upcoming courses, access to recordings and much more.

Real business solutions
Through the study of different practical cases, the student will have the opportunity to gain a foothold in the management and leadership knowledge currently required by companies in the sector.
Soluciones de negocio
Teachers and Collaborators
It's not just what you learn, it's who you do it with. Leaders in all areas of the business with whom you will discover where the Short Term Accommodation revolution is moving.

Industry professionals
OTA'S / Hoteliers / Consultants ...

Associate professors
ABAL Associate Professors
Profesores
Student Profile
This program is especially aimed at future managers:
-
Director of Hotel or tourism companies
-
Commercial Director
-
Revenue manager
-
Tourism marketing and operations consultant
-
Entrepreneurs of tourism companies
It aims to give the keys to the students so that they are able to know how to operate and make a real forecast of the operation of the properties they are in charge of or intend to open.
Perfil del alumno
Training given in:






Each property is unique, our way of marketing it, too!
​
We are specialists in comprehensive management of the hotel business and Vacation Rental Properties. We are a consultancy with a unique approach to Pay for Performance that allows tourism establishments to predict customer demand, maximizes income and profits from the combination of experience in the hotel industry and easy-to-use tools, coaching and processes.
​
With more than 16 years of experience in the hotel industry, we are the "ABAL" of your Short Term accommodation property to achieve a guaranteed increase in profitability.
bottom of page